If you’ve already started seeing “Black Friday” banners popping up in early November, you’re not imagining things. Black Friday 2025 lands on Friday, 28 November – but the sales frenzy now stretches far beyond that single day.

4 related posts

Black Friday 2025 Date: 28 November 2025 ·
Amazon Black Friday Week: 20 November – 1 December 2025 ·
Average Discount (Amazon): Up to 40% off selected items ·
Typical Black Friday Duration: 7–10 days of major sales

Quick snapshot

1Confirmed facts
2What’s unclear
3Timeline signal
4What’s next
  • Cyber Monday 1 December – online-focused deals after the weekend (timeanddate (date authority))
  • Post-Christmas sales begin late December – another opportunity for bargains (MoneySavingExpert (consumer finance guide))

The gap between early deals and the peak day now spans five weeks. Savvy shoppers who track prices from late October onward bag the best value.

Attribute Value
Black Friday 2025 28 November 2025
Cyber Monday 2025 1 December 2025
Amazon Black Friday Week 20 Nov – 1 Dec 2025
Average TV discount on Black Friday 30-40% (Which? estimate)
Common start of UK sales First week of November
Why this matters

The gap between the first early deals and peak day now spans five weeks. Shoppers who wait for 28 November risk missing the best stock – but early buyers may pay more if they skip price-trackers. (MoneySavingExpert (consumer finance guide))

When is Black Friday 2025 and Cyber Monday 2025 in the UK?

What day does Black Friday fall on in 2025?

  • Black Friday 2025 is on Friday, 28 November 2025 – the Friday after Thanksgiving in the US. (timeanddate (date authority))

When is Cyber Monday 2025 in the UK?

  • Cyber Monday 2025 is on Monday, 1 December 2025 – the Monday after the Thanksgiving weekend. (timeanddate (date authority))

The implication: these two fixed dates anchor the entire UK shopping calendar. Retailers plan their biggest promotions around them, but the actual sales window now stretches well beyond that weekend.

Bottom line: UK shoppers need to know that Black Friday 2025 is 28 November; Cyber Monday follows on 1 December. The real question isn’t the date – it’s when the best deals actually go live.

How long does Black Friday last in 2025?

When does the Black Friday sales period start?

  • Many UK retailers launch early campaigns from the first week of November. Currys started its ‘Our Lowest Ever Price’ promotion on 30 October 2025. (Currys PLC (official press release))
  • Amazon’s Black Friday Week typically runs from about a week before Black Friday through Cyber Monday – roughly 20 November to 1 December.

Do retailers start sales earlier than November?

  • Some retailers, such as Tesco and Argos, often begin offering early Black Friday deals in late October, though exact dates vary by brand. (TechRadar (tech news outlet))

The trade-off: early deals give you first pick of stock, but prices may drop further on the day itself. The average window for serious discounts is now three to five weeks.

The catch

Currys offered a price guarantee on “Our Lowest Ever Price” items bought between 29 October and 18 November – but shoppers had to register by 25 November to get a refund if the price dropped later. That’s a smart hedge for early buyers, but only if they remember the deadline. (Currys PLC (official press release))

Is it better to buy on Black Friday or Cyber Monday?

What types of products are cheaper on Black Friday?

  • Electronics, home appliances, and TV sets historically see the deepest cuts on Black Friday itself. (MoneySavingExpert (consumer finance guide))

What types of products are cheaper on Cyber Monday?

  • Cyber Monday tends to offer better deals on clothing, beauty products, small accessories, and online-only brands. (MoneySavingExpert (consumer finance guide))

Is it worth waiting for Cyber Monday if I miss Black Friday?

  • Retailers often overlap deals across both days, so checking both is recommended. If you miss Black Friday, you’ll likely find similar offers on Cyber Monday, especially for online-exclusive items. (MoneySavingExpert (consumer finance guide))

Why this matters: The difference between the two days is narrowing. Many retailers now run a single “Black Friday Week” that blurs the boundary. For big-ticket items like TVs, Black Friday still edges out Cyber Monday on price depth – but the gap is small.

Bottom line: If you’re after a TV or appliance, shop Black Friday. For clothes and beauty, Cyber Monday usually wins. But don’t stress – you’ll likely see the same deals across both days.

The best offers shift between events, so knowing which categories peak when helps you target your wallet.

Event Best for Typical discount range Availability
Black Friday (28 Nov) Electronics, TVs, appliances 30–50% off In-store + online
Cyber Monday (1 Dec) Clothing, beauty, accessories 20–40% off Online only
Black Friday Week (20 Nov – 1 Dec) Mixed categories Up to 40% off Both
What to watch

The best deals on TVs often appear on Black Friday morning and sell out by midday. Shoppers who wait for Cyber Monday risk missing the best stock – but online exclusives can still offer strong discounts. (TechRadar (tech news outlet))

Is it better to buy on Amazon Prime Day or Black Friday?

Which event offers deeper discounts?

  • Historical analysis from MoneySavingExpert (consumer finance guide) shows that Black Friday typically offers stronger discounts on big-ticket items like electronics and appliances.
  • Prime Day is strong for Amazon-branded devices (Echo, Fire TV) and household goods, but Black Friday often matches or beats those prices on third-party brands.

Are Prime Day deals limited to members?

  • Yes – Prime Day is exclusive to Amazon Prime subscribers. Black Friday sales are open to everyone, no membership required. (MoneySavingExpert (consumer finance guide))

When is Amazon Prime Day 2025?

  • Amazon has not yet announced the 2025 dates. Prime Day usually occurs in July, but the exact dates fluctuate. For shoppers planning a major purchase, Black Friday remains the safer bet for guaranteed discounts.

The trade-off: Prime Day gives Prime members early access to summer deals, but Black Friday’s scale and competition mean lower average prices on mid-range and premium electronics.

The pattern

For TVs, laptops, and kitchen appliances, Black Friday deals consistently beat Prime Day prices by 5–15% according to historical price data. (MoneySavingExpert (consumer finance guide))

What is the cheapest day of the year to buy a TV?

When is a good time to buy a TV?

  • Black Friday is widely considered the cheapest day to buy a TV in the UK, with average discounts of 30–40% on leading models. (TechRadar (tech news outlet) notes that Currys featured LG OLED TVs heavily in its 2025 campaign)
  • Super Bowl Sunday (early February) and the build-up to the FIFA World Cup can also trigger temporary price drops, but Black Friday remains the deepest and most consistent sale window.

Are Black Friday TV deals genuine?

  • Not all discounts are what they seem. MoneySavingExpert advises using price trackers like CamelCamelCamel (price history tool) to check whether a TV’s price really is lower than its average over the past six months. (MoneySavingExpert (consumer finance guide))
  • PriceSpy and Google Shopping also help compare prices across multiple retailers to spot genuine bargains.

The implication: Black Friday 2025 is your best window for a TV purchase – but only if you verify the price. A deal that looks too good to be true often is.

Bottom line: For UK shoppers, 28 November 2025 is the cheapest day of the year to buy a TV. Use CamelCamelCamel or PriceSpy to confirm the discount is real.

Upsides

  • Deepest discounts of the year on TVs and electronics
  • Sales run for weeks, giving you time to compare
  • No membership required – open to all shoppers
  • Currys offers price guarantee on early purchases

Downsides

  • Best-selling items can sell out within hours on Black Friday
  • Some discounts are inflated – price verification is essential
  • Early deals may not be the lowest price of the season
  • Cyber Monday can offer better value on clothing and beauty

Timeline: Black Friday 2025 key dates

  • Early November 2025 – Retailers begin teasing early Black Friday deals. Currys starts on 30 October (Currys PLC (official press release))
  • 20 November 2025 – Amazon Black Friday Week starts
  • 28 November 2025 – Black Friday – peak day for deals (timeanddate (date authority))
  • 29–30 November 2025 – Weekend sales continue
  • 1 December 2025 – Cyber Monday – online-exclusive deals (timeanddate (date authority))

The pattern: early birds get first pick but risk missing later price drops. Timing your purchase to the product category matters more than hitting the exact day.

Heads up

Currys’ price guarantee required registration by 25 November – if you bought early, don’t forget that cut-off. Missing it means you forfeit the chance to claim a refund if the price drops later. (Currys PLC (official press release))

“We’re making tech retail history by offering all our Black Friday deals at their lowest ever price from day one.”

— Currys PLC (official press release, 30 October 2025)

“It’s Cyber Monday – and retailers have been pumping out offers for weeks. Use Google Shopping and PriceRunner to compare.”

— MoneySavingExpert (consumer finance guide)

Additional sources

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Frequently asked questions

Do Black Friday deals start earlier online or in-store?

Online deals often appear a few days before the official date, with in-store promotions launching on the day itself. Retailers like Amazon and Currys start their online sales a week or more ahead.

Can I return Black Friday purchases?

Yes – UK law gives you a 14-day cooling-off period for online purchases under the Consumer Contracts Regulations. Many retailers extend returns until January for Christmas shopping.

Should I wait for Cyber Monday if I want a laptop?

Laptop deals are strong on both days, but Black Friday tends to offer deeper discounts on mid-range and premium models. If you see a good price on Black Friday, don’t wait.

Are Black Friday prices actually lower than usual?

Not always. Some retailers raise prices beforehand to make the discount look larger. Use price-tracking tools like CamelCamelCamel to compare against six-month averages. (MoneySavingExpert (consumer finance guide))

How do I avoid fake Black Friday discounts?

Stick to trusted retailers, use price history checkers, and read reviews. MoneySavingExpert recommends PriceSpy and CamelCamelCamel for Amazon products.

Do I need a Prime membership for Amazon Black Friday deals?

No. Amazon Black Friday deals are open to all shoppers – unlike Prime Day, which is exclusive to subscribers.

What is the best strategy to shop Black Friday in the UK?

Make a list, set a budget, track prices now, and only buy on the day if the price is genuinely lower. Compare across Amazon, Currys, and Tesco for the same product.

Related reading

For UK shoppers, the choice is clear: mark 28 November on your calendar, start tracking prices now, and don’t get seduced by early “lowest ever” claims without checking the history. The best deal is the one you know is real.